SEO stands for search engine optimization making the web pages easier for search engine ranking. The best SEO Expert in Delhi with the popularity and growth of SEO services, they are available at different commodities.
We have to create page titles and meta descriptions to make searchers click link and web site. search engine rankings not only deals with keywords but also with the quality of information.
According to Google, it checks factors like:
Usage of the page.
Expertise, authority, and trustworthiness from the site, page content, and also from the individual who created the content.
Quality of the content.
Amount of the content.
Information about the website and content creator.
The reputation of the website and content creator.
Things to be considered before checking SEO rankings would be searching Google using the words you think your customers will be using this will help us to show where our content appears. Use of private window in the browser would be a better idea.
Websites which is established with more than hundred pages need to use a tool to organize. Most suggestible tools for checking rankings would be SEM RUSH and keyword position tracking tool to see where do the keywords stand.
Important factors to be considered :
1. Secured and convenient website
Having the right kind of URL for Google to reach easily would be the major goal for SEO ranking. Google should be able to understand the content of the page while visiting the URL.
2. Website and mobile page speed
Regarding speed, Google expects more user-friendly and easier for the users by making the page fast loading which will ultimately higher the SEO rankings.
3. Comfort zone for mobile usage
Google’s major priority is to mobile-optimized sites first, rather than sites geared to desktop computers.
The site should automatically resize according to the nature of the device.
4. Usage of large fonts for a small screen
Accessibility which includes making it easy to tap menus content shouldn’t be hidden by ads
5. Authority, URL and domain age
This can be checked by plugging URL into the onsite search box which will keep us updated with a report showing domain authority, page authority, established links, and new links.
6. Content with good quality
Google’s search priority depends on keywords. Keywords such as words and phrases searched by users when they’re looking for information. They’re also the words and phrases that describe the topics site is about.
7. Technical aspects
keyword phrases should be included in page titles, which is where Google first looks to determine which content is relevant to which search. page title is the first important factor for a search result entry.
Google uses artificial intelligence for better rank web pages. It calls that signal rank brain.
As the website is built using links these are considered to be a major priority for SEO rankings. There are three kinds of links namely: Inbound links, Outbound links and Internal links.