4 Packaging Essentials that Unconsciously Sway Customers

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When it comes to custom soap boxes, there’s a lot more than what meets the eye. Your soap containers affect your prospects unconsciously. For this reason, it’s important to be aware of various design aspects that impact your customers’ buying behavior. Even the minutest of the changes can elevate your product packaging design and turn it into a sales-churning utility that influences potential customers to buy your soaps there and then. After all, this isn’t just about producing the best products or selling the cheapest ones, it about how you place your brand among well-entrenched competitors. Below are four crucial factors one should keep in mind when designing custom printed soap boxes for your solid cleansing bars. 

Logo

When you come across someone who is wearing a product made by Louis Vuitton, Gucci or Chanel, you’ll instantly know it, thanks to their logos. Of course, not all logos are recognizable, a dazzling logo can certainly capture your attention. In fact, even if you have just launched a product with an excellent logo it can make customers want to know more about your product and brand.  

That’s why big brands aggressively invest their time and money to create logos. A good logo should not only reflect what your brand stands for but also sum up your brand personality in a single image. 

Still not convinced if you should pay attention to designing your logo? Well, there is an old adage that “a picture is worth a thousand words”. This means your custom soap packaging is incomplete without a good logo.   

Value

Quality soap packaging is a legitimate way to boost the perceived value of your product. Best of all, it helps differentiate your products and brand in a highly saturated market. Plus, beautifully designed packaging proves to be plus when it comes to product promotion.  

Wondering how premium custom soap box packaging can improve the perceived value of a product? Customers believe that well-designed packaging is a reflection of a well-functioning company and only such businesses can offer value. A unique and eye-catching packaging design works as a silent salesman and can greatly improve your brand image in a competitive environment.   

So seeing packaging as an expense will no longer work for you. 

Quality

Inclosing soaps in premium packaging make customers believe they are buying a quality product. Not only this will help determine the quality, integrity and legitimacy of a product but also the maximum price that you can charge from potential consumers. 

When your custom soap box is of high quality and tempts prospective customers, you will end up selling more products than the estimate. Most of all, a first-rate packaging projects your soaps as being premium irrespective of what it is made up of, which gives you the liberty to charge more for your goods. 

Price

Ever wondered why people are willing to buy expensive products that have cheaper alternatives? Though there are many factors that influence customers’ buying decisions, the packaging is one element that assures customers they’re buying a worthwhile product. You can think of brand perception as a canopy and packaging is one of the beams that is holding it up. If your customers deem that your product is of high-quality they will gladly pay more for it and also feel great about their purchase. 

In contrast, if your charging high price against your products but they aren’t of premium quality it will adversely affect your brand image and customer experience. This will convince them to buy a cheaper substitute than purchasing your expensive soaps.   

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