In this age of digital, it is becoming increasingly important Ranking Factors to address audiences with contextual information that is relevant to them. Different creatives appeal to different audience segments. Within a country, there would be different tastes and preferences. Some might have a refined taste in design while others might be hyper price-sensitive buyers. With the widespread growth of e-commerce, the relevant proposition, if served over digital advertisements on the right platform, can help swing their purchase decisions. Managing context helps a marketer stay on top of the conversation. Insights from data can not only help understand customers better, but it can also help in managing ads operations in a much more efficient way.
Many experienced SEO Experts in Delhi finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that attracts links organically over some time. However, one kind of content that still is underutilized in the world of SEO is online video. Although many brands are implementing video content into their overall online market strategies, while most SEOs don’t consider it a high priority. Usually, they prefer creating various other kinds of content – infographics, images, written content.
Here are a few of the best SEO practices for high ranking.
1. High-Quality Content
The quality of your blog and website content is crucial. Optimizing content for keywords is still holding high SEO value. If people spend much time on your content, there is a high possibility that they would look deeper into your website and check out what other pages have to offer. Not only will this increase page views, but it incredibly reduces the bounce rate. The bounce rate is another challenge that many businesses have to endure. With so many choices online, distracted users often leave a page within seconds if they don’t find what they’re looking for. Video content can be used
here as an anti-bounce tool. Unlike written texts, the audience must watch a video — or at least a part of it — to learn what it’s about.
2. Understanding the reader’s mentality
Understanding what the reader is looking for is crucial to create pages that drive organic traffic. It is essential to remember that it wouldn’t matter how good your market-outreach plan is that if your video is not exceptional, it will not attract loads of links. It is easy to walk the easy road and produce a sub-standard video to keep costs down. However, in the years to come, it will have a negative effect. You need to ask yourself:
Is the target audience be interested in this? Would I link to this if I came across it? Does it evoke an emotion?
If you want a positive response to the above, you will have to set an overall goal at the early stage.
3. Keyword Research
Keyword Research contributes to quality content creation. Competitor research and data mining help uncover keywords that may have an average research volume but a high click- through rate.
4. Rich Snippets
As people lookup Google for data, they click on results with videos. With videos on the webpage, you can increase the click-through rate and drive a lot more traffic to your site. Google occasionally updates its SERPs to provide users with information about websites and their content. Such information delivered through productive results, also known as rich snippets. They are designed to help people understand what they find on a page even before they click through.
To get the full SEO potential, consider hosting videos on your website (instead of Youtube or Vimeo). The reason for this is to get people to link back to your domain, which will help your overall SEO efforts as well. The possible downside would be reduced exposure or shares Ranking Factors.