Digital Marketing

Diving Into the Best Tips for Choosing the Right Marketing Tech Stack

There's no doubt that technology has massively impacted the landscape of business as we know it. Just about every facet of a company's daily operations has been in some way tangibly touched by the impact of technology. Nowhere is that more clear than in the marketing world. Given the widespread Internet connectivity that the general public has access to, it's inexcusable for the modern-day company not to have a digital marketing strategy in play. There's a myriad of software tools for various marketing functions out there. That makes building a marketing tech stack a difficult process for the uninitiated. If you're finding yourself balking at the sheer number of options on the market to choose from, you're in the right place. In this article, we'll teach you how to buil...

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