Do you think that online businesses and businesses with a storefront have the same marketing and other goals?
There are major differences between brick and mortar vs ecommerce stores. If you’re considering either of these options, know that both are viable business models, but they’re run differently.
You don’t want to rush into one or the other without knowing which is best for you. The right decision could lead to profit and success, but the wrong decision may cost you in the long run.
We’re outlined the differences between these two store options, so you can make an informed and educated decision.
Brick and Mortar Vs Ecommerce Startup Costs
A brick and mortar store is any store that has a physical location such as a storefront. You need to find and lease or purchase a building, load it with inventory and sell it to your local patrons. If you have a website to sell your wares, it’s in conjunction with the inventory for your physical store.
Brick and mortar startup costs can be far more than ecommerce stores. You need to have rent for the building, cost of inventory, a physical point of sale system, employees, etc.
An ecommerce store is only online. The up-front cost would be the cost of creating the website, the inventory, and shipping if you’re selling a physical product. You may have an additional cost for website security and other necessities.
Local vs. National Traffic
A brick and mortar store has a physical location and therefore requires foot traffic. You only serve a certain area around your store, so when you do search engine optimization and other digital marketing you need to focus on local traffic.
It doesn’t serve your business if people three states away see you in Google. Local SEO focuses on localized keywords and using resources such as Google My Business to help get local traffic into your store.
Ecommerce stores can receive orders from all over. They can focus on ranking for more general keywords because it doesn’t matter where people order from.
Selling Your Business
Maybe you’re looking forward to the future and want to build a successful business so you can sell it one day and retire. Ecommerce businesses can be evaluated and sold via an online business broker. Since there is no physical location, the buyer can be from anywhere and take over the store right away.
A brick and mortar location needs to find a buyer that’s willing to relocate to live in that area. This drastically decreases the number of potential buyers. Also, physical locations are vulnerable to fire, flooding, and other natural disasters.
Which Is Best for You?
When it comes to brick and mortar vs ecommerce, it’s about what you want. If you’ve dreamed of having your own storefront and seeing the customers come in every day, then have your brick and mortar dream. If you want more freedom and have a virtual storefront, then you can achieve that as well. For more information about online and brick and mortar stores, please explore our site.